Stop Undercharging: It’s Time to Raise Your Nail Prices
If you’re still charging $35 for a full set and stressing over whether clients will ghost you when you raise your prices – let’s fix that.
Here’s the truth: Your prices are too low. It’s not about what clients can afford but what they’re willing to pay for quality.
People drop money on Starbucks, iPhones, and designer bags without blinking. And they’ll pay premium prices for their nails, too – if you position yourself right.
So, let’s talk strategy. This is how you start charging $100+ per set – without losing clients.
Cut the discounts. Stop being “affordable.” Be worth it.
Let’s be real: Clients don’t choose you because you’re the cheapest. They book with you because they trust your work.
Discounting doesn’t attract better clients – it attracts bargain hunters who will leave the second someone offers a cheaper deal. Instead, focus on being the best, not the cheapest.
Ditch the unnecessary discounts – If you’re running promotions just to fill your books, it’s time to stop. Instead, create high-value offers (like VIP memberships or loyalty perks).
Charge for your time AND talent – If it takes 2+ hours to create custom nail art, your pricing should reflect that.
Own your worth – Clients will happily pay more when they see your work as a luxury, not a commodity.
Upgrade your client experience (so they’ll gladly pay more)
Premium pricing isn’t just about the nails—it’s about the experience.
Here’s how to justify your price increase and make clients excited to pay more:
Level up your booking process – Streamline your system. Make it easy, seamless, and professional.
Create a luxury atmosphere – The vibe of your salon or studio matters. Small details like music, scents, and personalized touches elevate the experience.
Educate your clients – High-end clients want an expert, not just a nail tech. Share tips, nail care advice, and aftercare instructions.
Premium clients don’t just pay for nails – they pay for how you make them feel.
Own your prices with confidence
Nervous about raising your prices? Here’s the deal: If you don’t believe in your worth, neither will your clients.
How to confidently announce your price increase:
Give them notice – A simple “Starting [date], my pricing will be updated to reflect the value and quality of my work” works wonders.
Stand firm – If someone questions your rates, respond with confidence: “I completely understand! My pricing reflects the skill, time, and quality of service I provide.”
Drop the fear – The right clients will stay. The ones who leave? They were never your ideal clients anyway.
💡 Bonus: Pricing formula for a profitable nail business
Not sure what to charge? Here’s a quick formula:
(Cost of products + Time spent) x Experience Level = Your Price
Example: If your supplies cost $10, and you spend 2 hours on a set, charging only $50 means you’re making $20/hour before overhead. Raise that price to $100, and now you’re running a profitable business.
Ready to attract higher-paying clients?
Step 1: Raise your prices with confidence.
Step 2: Upgrade your client experience.
Step 3: Get listed on Dream Manicures and position yourself as a top-tier nail artist.
Your dream clients are waiting—make sure they can find you.
Want more Business-Boosting Tips?
Join our newsletter for weekly strategies on growing your nail business, attracting premium clients, and making more money doing what you love.
Disclosure: This post may contain affiliate links, meaning we may earn a commission if you make a purchase through these links, at no additional cost to you.
